Valentino, London 2024

Direction, 9-screen scenography


This was the very first project under the Studio Prince name.

Our work formed the digital scenography for the catwalk show in London. Directed by Nathan Prince, the nine-screen film was shot at the historic Teatro Sociale in Voghera. What appeared on screen was a non-linear, long-exposure trip through the ballet. Saturated in red, layered in texture, full of intimacy and abstraction. Contemporary in every sense, yet grounded in place.

Five towering screens surrounded the runway with moving memory: red-drenched choreography and monochrome glimpses from backstage colliding in a living tableau.

It felt bold and deeply atmospheric, and helped set the tone for everything Studio Prince has become.

Commissioned by INCA Productions for Maison Valentino.

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